NATIONAL ORGANIZATIONS
National Democratic Training Committee
You are the change your community needs. Whether you want to run for office, work on a campaign, or drive progressive values through local leadership, we are here to provide the tools and training you need to be successful. 24/7 and all for free. https://traindemocrats.org/
TRAINING FOR LOCAL LEADERS
Texas Democrats
All courses are free of charge, but they do require you to sign in. Simply add them to your cart and check out. Click here for online courses
Texas Democratic Party
Facebook Training and Resources Group
MESSAGING & SOCIAL MEDIA
Branding & Messaging Basics
A foundational course: How to access the Texas Democratic Party branding and
messaging resources and customize to fit your target audience txdem.co/BrandingMessaging
Supplemental Resources:
- Texas Democratic Party messaging & social media toolkit (updated monthly): txdem.co/comms-toolkit
- Texas Democratic Party brand toolkit: txdem.co/branding
Click “Messaging Memos” for evergreen messaging content. - Identifying trust “makers” and trust “breakers” and preparing to address
difficult conversations Slide Deck: txdem.co/DifficultConversations
Storytelling
A foundational course; an overview of how to articulate your values in a way that inspires political action for volunteers, donors, and voters: txdem.co/UsingStoriesToConnect
Supplemental Resources:
- NDTC Story of Self: https://traindemocrats.org/course/story-of-self/
- Video Transcript: https://docs.google.com/document/d/1pdPsnyhIWAHI-Ll8cnDqXKcFjmpNsXsYE2HdL-STTEo/edit#
- NTDC Story of Self Handout:
https://docs.google.com/document/d/1Nh6OBer5bi0TQjatF6EeJ-ora9IWRIR-hD4Ihy9Ys6U/edit# - NDTC Story of Self Feedback Guide:
https://docs.google.com/document/d/1Uq1aJ8-b_5ltUt_No9E1cqEK74g4TfdpnpjV4nZdiEI/edit
Digital & Social Media Starter Guide
- Using Social Media (Includes Facebook, Instagram, and Twitter starter guides that are good to revisit even if you already have accounts set up): https://traindemocrats.org/course/using-social-media-platforms/
- NDTC Digital Campaigning: https://traindemocrats.org/course/social-media/
- Bonus resources on this topic:
- Beginners Guide to Social Media Calendars: https://www.brid.tv/7-steps-to-follow-to-make-a-successful-social-media-calendar/
- Social Media Ads: Make Your Money Work Smarter Not Harder How to utilize social media ads to reach your target audience within your budget: txdem.co/DigitalAdsTraining
ORGANIZING
Organizing Strategy Overview: An Introduction to the Purpose and Strategy Behind Organizing: txdem.co/OrganizingStrategyOveriew
Supplemental Resources
- NDTC Vote Goal Calculator: txdem.co/votegoal
- Intro to Gmail, Google Docs & Google Suite
- How to access, edit, and collaborate using Google Docs:
Intro to Google Docs
- txdem.co/IntrotoGoogleDocs
- Step-by-Step Intro Guide to Google Suite: txdem.co/GoogleDocsHowTo
- Maximizing Your Volunteer Network
Maximize Your Volunteer Network
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- A foundational course: How to find, recruit, maintain, and empower your volunteers: txdem.co/MaximizeVolunteerNetwork
- NDTC Volunteer Training: https://traindemocrats.org/course/11s-and-maximizing-your-volunteer-capacity/
Running a Block Walk
- A foundational course; Walk through planning and executing your block
walk: txdem.co/RunningABlockWalk - A step-by-step guide on planning and executing your block walk txdem.co/blockwalk
- Recorded “Running a Block Walk” training: txdem.co/blockwalk-training
- To see an example of someone training volunteers that are about to go
block walking: Check out the lesson “Demo: Canvass Training”
FUNDRAISING
- Grassroots Fundraising Part 1 & 2
- A fundraising guide for finding, persuading, tracking, and building relationships with small dollar ($500 or less) donors
- Slide Deck 1: txdem.co/GrassrootsFundraisingPt1
- Slide Deck 2: txdem.co/GrassrootsFundraisingPt
- Supplemental Resources:
- NDTC Intro to Fundraising: https://traindemocrats.org/course/intro-to-fundraising/
- NDTC Making the Ask: https://traindemocrats.org/course/making-the-ask-2/
- NDTC Managing Fundraising Data: https://traindemocrats.org/course/managing-your-fundraising-data/
DEALING WITH PRESS
- Navigating Interviews How to utilize a message box and prepare for interviews: txdem.co/HowtoNavigateInterviews
- Interview Prep Worksheet: txdem.co/navigatinginterviews
Maximizing Press Connections
- NDTC Press Release/Press Advisory Example: txdem.co/NDTC-Press-Release-Example
- NDTC Earned Media Writing Guide: How to get newspapers, radio, and TV
stations to cover stories about your candidates and policies: https://traindemocrats.org/course/earned-media-writing-guide-for-political-campaigns/ - Bonus resources on this topic:
- NDTC Campaign Press Guide: https://traindemocrats.org/course/campaign-style-guides-and-press-kits/
- NDTC Campaign Communications Strategy: https://traindemocrats.org/course/campaign-communications-strategy/
CAMPAIGN STAFF AND CANDIDATE TRAINING
You are the change your community needs. Whether you want to run for office,
work on a campaign, or drive progressive values through local leadership, we
are here to provide the tools and training you need to be successful. 24/7
and all for free.
National Democratic Training Committee
Arena
Arena recruits and trains campaign staff, connects them to promising
campaigns, and then supports both staff and candidates on the path to
victory. https://www.arena.run/
Annie’s List
Since 2003, Annie’s List has recruited, trained, and supported progressive women seeking office at both the state and local levels. During this time, they raised $20 million to support progressive, pro-choice women and have helped them win more than 160 races. On their behalf. When women run, they win. And when they win, we all win. https://annieslist.com/
Run for Something
Since launching in January 2017, Run for Something has recruited nearly 100,000 people across all 50 states to run for state or local office. They provide a safety net for new and exciting progressive leaders — at all stages of their journey — helping them run efficient, strategic, grassroots, driven campaigns while feeling supported throughout the process. https://runforsomething.net/